Two ADCN nominations for Pomms'

The last few weeks have been great for us. Apart from 2 nominations at the Spin Awards (for Rivella) and our 'All Green Let's Stay Together' diary being awarded to be the best diary of 2011 (see also previous news entries), we are happy to learn that the Pomms' project has received two ADCN nominations.

Pomms' is a new fast food concept that distances itself from the traditional snack industry. Their aim is to go back to the food source, the organic farmer and to the traditional recipe.

We were asked by ad agency Motif to come up with a 'extra large entertaining illustration'. This illustration forms the basis of the visual identity of Pomms', which includes the packaging line, website but also the mobile snack units, which are present at summer festivals and other events. The huge illustration, of which you can see a detail here (made by Shop illustrator Typex), enables consumers to learn more about the philosophy of the Pomms' brand and gives them something to do while eating the delicious fries.

Congratulations to Motif (thanks for working with us). And our friend Typex (thanks for creating this great piece of work).